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Troubleshooting: three checks first

Most problems are one of these.

1. Check the time period

Overview has a period selector, usually the last 30 days. Every figure on the screen follows it. A number that looks wrong is more often the wrong period than a wrong number.

2. Check you are looking at the right search

A site can have more than one search box, each with its own settings, pins and promotions. A change made against one will not appear in another.

3. Give the overnight crawl a chance

Content you publish today is picked up on the next overnight read, not immediately. If a page is only hours old, that is usually the whole explanation.